Privacy Policy
We care about quality, service,
and the protection of your personal data.
Privacy
Policy
EM Motor Company Limited (“the Company”) respects the right to privacy and values the protection of personal data related to or transacted with the Company. Therefore, this Privacy Notice has been prepared to inform you, as the data subject, of the purposes and details of the collection, use, and/or disclosure of your personal data, as well as your legal rights related to your personal data.
1. Scope of Application
This Privacy Notice covers the various services provided by the Company through its website, applications, social media, and other channels to customers and individuals who contact the Company. By using the Company's services through various channels or by providing information to the Company, you acknowledge that you have accepted the Company's practices as specified in this Personal Data Protection Policy.
Definitions
1.1. “Personal Data” means any information relating to a natural person which enables the identification of such person, whether directly or indirectly, but excluding the information of deceased persons in particular.
1.2. “Sensitive Personal Data” means personal data that is purely personal data of a person but is sensitive and may pose a risk of unfair discrimination, such as race, ethnic origin, political opinions, religious or philosophical beliefs, sexual behavior, criminal records, health data, disability, trade union membership, genetic data, biometric data, or any other data that similarly affects the data subject as prescribed by the Personal Data Protection Committee.
1.3. “Processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
1.4. “Data Subject” means the natural person who is the owner of the personal data that can identify such person, whether directly or indirectly.
1.5. “Data Controller” means the natural or legal person who has the authority to make decisions regarding the collection, use, or disclosure of personal data.
1.6. “Data Processor” means the natural or legal person who carries out the collection, use, or disclosure of personal data under the instructions or on behalf of the Company. In this regard, such natural or legal person is not a Data Controller.
Definitions
1.1. “Personal Data” means any information relating to a natural person which enables the identification of such person, whether directly or indirectly, but excluding the information of deceased persons in particular.
1.2. “Sensitive Personal Data” means personal data that is purely personal data of a person but is sensitive and may pose a risk of unfair discrimination, such as race, ethnic origin, political opinions, religious or philosophical beliefs, sexual behavior, criminal records, health data, disability, trade union membership, genetic data, biometric data, or any other data that similarly affects the data subject as prescribed by the Personal Data Protection Committee.
1.3. “Processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
1.4. “Data Subject” means the natural person who is the owner of the personal data that can identify such person, whether directly or indirectly.
1.5. “Data Controller” means the natural or legal person who has the authority to make decisions regarding the collection, use, or disclosure of personal data.
1.6. “Data Processor” means the natural or legal person who carries out the collection, use, or disclosure of personal data under the instructions or on behalf of the Company. In this regard, such natural or legal person is not a Data Controller.
2. Collection of Personal Data
2.1. From which sources does the Company collect your personal data?
2.1.1. Directly from you, such as information you fill out to contact the Company, to inquire, provide feedback, make complaints, or information from your use of the Company's products and/or services, contact, visits, searches through the website, Call Center, and other channels of the Company, as well as information from participating in various activities on platforms, trade shows, and roadshows.
2.1.2. From third parties, such as:
2.1.2.1. Data providers
2.1.2.2. Business partners
2.1.2.3. Social media platforms and various advertising service providers
2.1.3. The use of cookies and tracking technology when you use the Company's website and applications. You can learn more about the Company's use of cookies in the Cookies Policy.
2.2 Personal Data collected by the Company
2.2.1 Personal information such as name-surname, age, date of birth, gender, marital status, national identification number, passport number or other government-issued identification information, mailing address, workplace, telephone number, email, LINE ID, IP address, Cookie ID, browser information, and other information about the devices you use to access the Company's website, applications, and other communication channels.
2.2.2 Information about internet usage activities, applications, or other electronic networks, such as your browsing, search, and interaction history with the Company's website or advertisements, information collected from cookies, and other tracking technologies.
2.2.3 Voice data, images, or other electronic data that may identify an individual, which may include geographic location data.
2.2.4 Sensitive Personal Data: The Company will collect, use, and/or disclose sensitive personal data, such as information about race, religion, health data, biometric data, disability, or other sensitive data, only when the Company has obtained explicit consent from you or when the Company has a necessity as permitted by law. The Company may need to collect, use, and/or disclose biometric data (e.g., voice identity data) for the purpose of improving service provision through the Call Center or other channels, etc.
2.1.1. Directly from you, such as information you fill out to contact the Company, to inquire, provide feedback, make complaints, or information from your use of the Company's products and/or services, contact, visits, searches through the website, Call Center, and other channels of the Company, as well as information from participating in various activities on platforms, trade shows, and roadshows.
2.1.2. From third parties, such as:
2.1.2.1. Data providers
2.1.2.2. Business partners
2.1.2.3. Social media platforms and various advertising service providers
2.1.3. The use of cookies and tracking technology when you use the Company's website and applications. You can learn more about the Company's use of cookies in the Cookies Policy.
2.2 Personal Data collected by the Company
2.2.1 Personal information such as name-surname, age, date of birth, gender, marital status, national identification number, passport number or other government-issued identification information, mailing address, workplace, telephone number, email, LINE ID, IP address, Cookie ID, browser information, and other information about the devices you use to access the Company's website, applications, and other communication channels.
2.2.2 Information about internet usage activities, applications, or other electronic networks, such as your browsing, search, and interaction history with the Company's website or advertisements, information collected from cookies, and other tracking technologies.
2.2.3 Voice data, images, or other electronic data that may identify an individual, which may include geographic location data.
2.2.4 Sensitive Personal Data: The Company will collect, use, and/or disclose sensitive personal data, such as information about race, religion, health data, biometric data, disability, or other sensitive data, only when the Company has obtained explicit consent from you or when the Company has a necessity as permitted by law. The Company may need to collect, use, and/or disclose biometric data (e.g., voice identity data) for the purpose of improving service provision through the Call Center or other channels, etc.
3. Purposes of Collecting or Using Personal Data
3.1. To provide services that meet your needs: The Company will use your personal data so that you can receive products and/or services that meet your objectives under the contract or as you requested.
3.2. To comply with legal obligations: In complying with relevant laws, such as tax laws, anti-money laundering laws, computer laws, and other laws, the Company collects, uses, and/or discloses personal data, such as information of directors, authorized signatories, representatives of corporate clients, etc. In addition, the Company has a duty to comply with orders from authorized agencies or officials under the law. In this regard, if the Company needs to use and/or disclose your personal data for compliance with legal obligations or for entering into a contract with you, the Company may not be able to deliver products and/or services to you (or may not be able to continue providing products and/or services to you) if the Company cannot collect your personal data when requested.
3.3. For necessary operations under the legitimate interests of the Company or other individuals or legal entities, within the scope that you can reasonably expect (Legitimate Interest), such as:
3.3.1. Voice recording via Call Center, CCTV recording, and exchanging cards before entering the building.
3.3.2. Maintaining customer relationships, such as handling complaints, assessing satisfaction, customer care by Company staff, notifications or offers of similar products and/or services that you have with the Company, which are beneficial to you.
3.3.3. Risk management, supervision, internal management, including the prevention of illegal activities such as fraud, cyber threats, money laundering, and other laws.
3.3.4. Anonymizing personal data.
3.3.5. Business purposes: The Company collects personal data for the benefit of statistical data analysis or Company public relations, such as recording images and audio at meetings, training sessions, recreational activities, or booth events.
3.4. To provide you with benefits from the use of products and/or services as you have consented, such as to provide you with better products and/or services that are more in line with your needs, to provide you with offers, special privileges, recommendations, and news, including the right to participate in special activities, etc.
3.2. To comply with legal obligations: In complying with relevant laws, such as tax laws, anti-money laundering laws, computer laws, and other laws, the Company collects, uses, and/or discloses personal data, such as information of directors, authorized signatories, representatives of corporate clients, etc. In addition, the Company has a duty to comply with orders from authorized agencies or officials under the law. In this regard, if the Company needs to use and/or disclose your personal data for compliance with legal obligations or for entering into a contract with you, the Company may not be able to deliver products and/or services to you (or may not be able to continue providing products and/or services to you) if the Company cannot collect your personal data when requested.
3.3. For necessary operations under the legitimate interests of the Company or other individuals or legal entities, within the scope that you can reasonably expect (Legitimate Interest), such as:
3.3.1. Voice recording via Call Center, CCTV recording, and exchanging cards before entering the building.
3.3.2. Maintaining customer relationships, such as handling complaints, assessing satisfaction, customer care by Company staff, notifications or offers of similar products and/or services that you have with the Company, which are beneficial to you.
3.3.3. Risk management, supervision, internal management, including the prevention of illegal activities such as fraud, cyber threats, money laundering, and other laws.
3.3.4. Anonymizing personal data.
3.3.5. Business purposes: The Company collects personal data for the benefit of statistical data analysis or Company public relations, such as recording images and audio at meetings, training sessions, recreational activities, or booth events.
3.4. To provide you with benefits from the use of products and/or services as you have consented, such as to provide you with better products and/or services that are more in line with your needs, to provide you with offers, special privileges, recommendations, and news, including the right to participate in special activities, etc.
4. Disclosure of Personal Data
4.1. The Company will not disclose your personal data to any person without your consent and will disclose it only for the purposes stated.
4.2. The Company may need to disclose your personal data to affiliated companies or other individuals both domestically and internationally for the benefit of the Company's operations and the provision of services to data subjects. In disclosing personal data to such individuals, the Company will ensure that those individuals keep the personal data confidential and do not use it for purposes other than those specified by the Company.
4.3. The Company may disclose your personal data under the rules prescribed by law, such as the disclosure of personal data to government agencies, regulatory agencies, including in cases where there is a request for disclosure based on legal authority.
4.2. The Company may need to disclose your personal data to affiliated companies or other individuals both domestically and internationally for the benefit of the Company's operations and the provision of services to data subjects. In disclosing personal data to such individuals, the Company will ensure that those individuals keep the personal data confidential and do not use it for purposes other than those specified by the Company.
4.3. The Company may disclose your personal data under the rules prescribed by law, such as the disclosure of personal data to government agencies, regulatory agencies, including in cases where there is a request for disclosure based on legal authority.
5. Retention Period of Personal Data
The Company will retain your personal data for as long as necessary to fulfill the purposes specified in this Policy. It may be necessary to retain it thereafter if required or permitted by law, such as retention in accordance with the Anti-Money Laundering Act, retention for the purpose of proof and verification in case of potential disputes within the statute of limitations prescribed by law for a period not exceeding 10 years. The Company will delete or destroy personal data or anonymize it when it is no longer necessary or when the aforementioned period expires.
6. Security of Personal Data
6.1. The Company will implement appropriate security measures for personal data that are consistent with the law, policies, regulations, requirements, and guidelines on personal data protection.
6.2. The Company supports and encourages employees to have knowledge and awareness of their duties and responsibilities in the collection, storage, use, and disclosure of personal data of data subjects so that the Company can comply with the Personal Data Protection Policy and laws correctly and effectively.
6.2. The Company supports and encourages employees to have knowledge and awareness of their duties and responsibilities in the collection, storage, use, and disclosure of personal data of data subjects so that the Company can comply with the Personal Data Protection Policy and laws correctly and effectively.
7. Rights of the Data Subject
7.1. Right to withdraw consent for the processing of personal data for which consent has been given. However, the withdrawal of consent will not affect the collection, use, or disclosure of personal data for which consent has already been given, and the Company may continue to process your personal data if the Company can rely on other lawful bases for processing your personal data.
7.2. Right to access and obtain a copy of personal data concerning you or to request disclosure of the acquisition of such personal data that you did not provide consent for.
7.3. Right to rectification of personal data. You have the right to request the correction of your personal data to be accurate, up-to-date, and complete.
7.4. Right to erasure or destruction of personal data. You have the right to request the Company to erase, destroy, or anonymize your personal data in cases where there is no legitimate reason for the Company to continue processing your personal data. You can exercise this right to request the Company to erase personal data in conjunction with the right to object in the following clause. However, the exercise of this right must not be for the purpose of requesting the erasure of all personal data, and the Company will carefully consider each request in accordance with the provisions of the law relating to the processing of your personal data.
7.5. Right to object. You have the right to object to the collection, use, or disclosure of your personal data that the Company processes under the basis of the Company's legitimate interests. In addition, you have the right to object to the processing of your personal data if the Company processes your personal data for direct marketing purposes, profiling.
7.6. Right to restrict processing. You have the right to request the Company to temporarily suspend the processing of your personal data, for example, when you want the Company to correct your personal data or when you request the Company to verify the reasons or legal basis for processing your personal data.
7.7. Right to data portability. In some cases, you can request the Company to transmit or transfer your personal data that is commonly used in electronic form to another data controller. This right applies only to personal data that you have provided to the Company and the processing of such personal data is carried out based on your consent or when such personal data is necessary to be processed in order to fulfill contractual obligations.
7.8. Right to lodge a complaint with the Expert Committee under the Personal Data Protection Act in the event that the Company or the data processor, including employees or contractors of the Company or the data processor, violates or fails to comply with the Act or the regulations issued under such Act.
7.2. Right to access and obtain a copy of personal data concerning you or to request disclosure of the acquisition of such personal data that you did not provide consent for.
7.3. Right to rectification of personal data. You have the right to request the correction of your personal data to be accurate, up-to-date, and complete.
7.4. Right to erasure or destruction of personal data. You have the right to request the Company to erase, destroy, or anonymize your personal data in cases where there is no legitimate reason for the Company to continue processing your personal data. You can exercise this right to request the Company to erase personal data in conjunction with the right to object in the following clause. However, the exercise of this right must not be for the purpose of requesting the erasure of all personal data, and the Company will carefully consider each request in accordance with the provisions of the law relating to the processing of your personal data.
7.5. Right to object. You have the right to object to the collection, use, or disclosure of your personal data that the Company processes under the basis of the Company's legitimate interests. In addition, you have the right to object to the processing of your personal data if the Company processes your personal data for direct marketing purposes, profiling.
7.6. Right to restrict processing. You have the right to request the Company to temporarily suspend the processing of your personal data, for example, when you want the Company to correct your personal data or when you request the Company to verify the reasons or legal basis for processing your personal data.
7.7. Right to data portability. In some cases, you can request the Company to transmit or transfer your personal data that is commonly used in electronic form to another data controller. This right applies only to personal data that you have provided to the Company and the processing of such personal data is carried out based on your consent or when such personal data is necessary to be processed in order to fulfill contractual obligations.
7.8. Right to lodge a complaint with the Expert Committee under the Personal Data Protection Act in the event that the Company or the data processor, including employees or contractors of the Company or the data processor, violates or fails to comply with the Act or the regulations issued under such Act.
8. Review and Changes to the Privacy Notice
The Company has a policy to continuously develop and improve its services to be modern, efficient, and in accordance with good governance principles and relevant laws. Therefore, the Company may update or revise this Notice from time to time. Please check this Notice periodically so that you are aware of the latest version of the Company's Privacy Notice.
9. Contact Information
EM Motor Company Limited
51/1, 51/2 Ramintra Road, Ramintra Subdistrict, Khan Na Yao District, Bangkok 10230
Telephone: 0-2945-8271-2
Email: contact@lifesmoving.co.th
51/1, 51/2 Ramintra Road, Ramintra Subdistrict, Khan Na Yao District, Bangkok 10230
Telephone: 0-2945-8271-2
Email: contact@lifesmoving.co.th